We live in a world awash in content. Creation of good content is no longer enough to carry a message effectively. Yet there is resonance and elegance in the Simple. Like the knife’s edge, “simple” cuts through the irrelevant. Simple renders clear signal from noise. Clear signal resonates, permeates. And percolates. Like a simple tune you can’t get out of your head. Like a rising tsunami from the quiet depths.

MEMORABLE: Our brand of Simple gets remembered. “Simple” is deceptively difficult to achieve. Yet it is worth it, because the results are often transformative.

A simple idea IS a revolution.