ROI, NOT PIE IN SKY

Great Social Interactions Should Generate Tangible Returns.


Social Media really isn’t about “tweets” and ‘grams. Any more than air travel is about Boeing or Airbus. The tools of the trade are just that, and in themselves are rarely the goal (though many advertising firms still apparently fail to understand this, and continue to sell their clients on failing social media programs). The goal of Social Media is more than a casual conversation between operators and end-users designed to humanize the corporation. The end goal is so much more, it is bringing your point of view or your product – or even your physical, real-world presence – favorably into the hearts and minds of target audiences via operations in the social space.


This is why it is so important that Marketing and Advertising both interface with the Social Media Program. Every experience of your brand should drive your goals home in ways that encourage specific predetermined outcomes.Without direction, Social Media is a wasted effort. Social Media done right is both a long and short game. It creates experiences of your brand that drive your goals home, winning the hearts and minds of your audience. Green Ant specializes in Generating consensus around an idea, adoption of a new product or methodology, or even operational freedom in hostile markets. Whatever your goal, Green Ants are tireless collaborators and will work with you to create asymmetric gains, on your terms.


We understand: Green Ant’s Social Media programs are designed around specific quantifiable goals: generation of consensus around an idea, adoption of a new product or methodology, or even operational freedom in hostile market. Whatever your goal, Green Ants are tireless collaborators and will work with you to create asymmetric gains, on your terms.There exist certain assets and goods whose true value cannot be easily quantified in simple monetary terms (though the monetary helps and offers clues to value). Reputation, for example. Continued reliance upon certain systems. Consensus surrounding sensitive international issues. Perception of obsolescence. Conditions fomenting insurgence.

Results of social media operations are quantifiable and in the data. You just have to know where to look.

 

It is helpful to envision every target audience as a network of interconnected nodes. If the Social Media operations are handled correctly, and if (this is a big if) our message resonates with our target audience, then as we interact with individuals (nodes), we grow a reputation and gain a positive following. Eventually, if we focus on this target network, we reach a tipping point where rapid adoption of the message becomes possible. These are conversions that can be tracked, measured and quantified: producing tangible results that can be bench-marked against goals. Whatever your goals, we are tireless collaborators and will work with you to promote your message organically, returning asymmetric gains, on your terms.